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Reasons for Link Exchange

Link exchange offers a powerful means of increasing natural search visibility on search sites such as Google, Yahoo, and Bing. Inbound links are the primary means of determining the value of a web site and its content. Consequently, web sites and pages with more inbound links, appear higher in search results.

Naturally, those who are searching for specific information, answers, products, or services who find what they want, high on the first page of search results, look no further.

Back links or inbound links that aren't reciprocated are more valuable than those that are. Links from sites with similar or relevant content carry more weight than those with unrelated content. The importance of linking web sites, according to Google page rank (PR) and Alexa traffic rank also contribute to the prominence of a site or page in search results.

For these reasons, link exchange with others who have multiple sites with good page rank, where links can be exchanged from different sites, are much more effective than straight forward link exchanges.

If you manage web sites with similar or related content and would like to participate in our link exchange programme, please contact our link manager by email: link.manager@clivemiller.com